How Does DuckDuckGo Make Money? DuckDuckGo's Secret Business Model for 2022

DuckDuckGo is one of the most popular privacy-focused search engines.

[{"selector":"#anim-ffc9ea03-b225-40f1-8425-4ed2ba1d3f5d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-55.02232144937995%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Compared with 2020, DuckDuckGo handled 55.8 billion queries in 2022, up from 35.8 billion.

Gabriel Weinberg, DuckDuckGo's founder, said the company has been profitable since 2014.

[{"selector":"#anim-871824d3-f4eb-4ad0-996f-e29bb8a0f992","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33bac271-d880-4444-9bde-7cd065db3bab","keyframes":{"transform":["translate3d(0px, 211.70109%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6c6185f-c375-44ee-9741-154d6888a436 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(49.22087525856933%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Image Credit : Google

So, How does DuckDuckGo make money?

[{"selector":"#anim-243572d9-f431-410b-b992-6864054e5ad5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-30.412946305554815%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Image Credit : Unsplash

DuckDuckGo makes money in three ways

Image Credit : Unsplash

DuckDuckGo primarily makes money via keyword-based advertising.

[{"selector":"#anim-81a0c58d-9054-46eb-8b60-80174c269c09","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbcd5ee4-fee9-4bce-8d09-c66d281115e1","keyframes":{"transform":["translate3d(0px, 358.39790%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image Credit : Beforecart.com

Detects tracking cookies hidden by Google and Facebook on popular websites

[{"selector":"#anim-ad600812-8a35-49bf-8cfc-9fdf8f570f43 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Image Credit : Unsplash

The company also makes money from affiliate partnerships with eBay, Amazon, and Microsoft, as well as licensing fees.

Image Credit : Unsplash

Share if You Liked the Story

[{"selector":"#anim-c3f24226-ef2c-4401-8ee7-913d2ed19c38","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0688d4b-1591-402a-b4c0-b1f67d6485b1","keyframes":{"transform":["rotate(-335deg) translate3d(132.35293%, 0px, 0) rotate(335deg)","rotate(-335deg) translate3d(0px, 0px, 0) rotate(335deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Light Yellow Arrow Learn more